In an era where social media dictates much of our entertainment consumption, the music industry has increasingly gravitated towards prioritizing viral moments over long-term artist development. While trends and viral success can catapult unknown artists into stardom overnight, many industry professionals are raising concerns that this approach could be detrimental to the cultivation of lasting talent. Has the music industry turned into a "fast fashion" marketplace, where longevity is sacrificed for quick hits? The Rise of Viral-Driven Success Platforms like TikTok, Instagram Reels, and YouTube Shorts have revolutionized music discovery, allowing artists to reach millions within a matter of days. A single catchy snippet can spark dance challenges, memes, and widespread social media engagement, propelling a song to chart-topping success almost instantly. For record labels, this offers an attractive business model—low risk with high reward—making them more inclined to invest in ...
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